The Yottled Journal – February

If you’ve landed on this page and you’re a host, we can’t thank you enough for helping us achieve this.  It’s because of you that we will be successful.  If we can help you in anyway, if this is confusing, you have questions, or want us to learn something from you, Trevor’s email is [email protected] and Will’s email is (you guessed it) [email protected] 

What is this?

Will and I thought we would take the time to share what we’re doing from the business perspective.  What we’re learning each week, trying to do with our customers, and how we’re trying to make Yottled successful.

Who is likely to read this?

We would expect anyone in the tech industry to benefit from this blog.  It’s an update of what we’re trying.

Some context before reading further

Will and I are two people that want others to succeed. Our goal is to enable others to make money…and we want to make money too. We’re investing our own money and time to make this as delightful as possible. We have a small about of pre-seed money and we’re laser focused on retention, delighting our users, and making sure we’re simple and easy to use.

What has been done so far?

Check out our previous posts:

The high level things we want you to know right now:

What we did in February

We cut ad spend in February to almost $0. We had major re-work to do in an app-redesign, onboarding flow, and integrations. We spend when we want to learn and cut ad spend when we need to deliver.

February had 3 primary objectives (but hey…we did more!):

  1. Recurring Events: It helps our hosts retain their users and drive more engagement. With recurring events, we immediately saw our core users adopt the feature and their users book. Some of our hosts posted weekly, recurring events through June! There is really no limit to the content. Examples:
    • Kubernetes 101
    • Weekly onboarding
    • Demos
    • Happy hours
    • Yoga
    • more!
  2. Integrations: Yottled can now drag and drop into any website for a white label experience. Hosts can list their events/appointments and it feels like their brand. We fall into the background. You would never even realize we’re there except for the “Powered by Yottled”. Our goal is to make the host successful, grow their client base, and promote their success. We also delivered the ability to host an experience on any video platform…literally anything. Youtube, zoom, bluejeans…you name it, we support it.
  3. New onboarding: We’ve spent a ton of time with our onboarding. We’re going to continue to iterate with it. We updated our pricing and it’s much better to where we need to be, but our onboarding is still not as good as we want it to be. Our goal is to show the user the value we provide and then get them hosting an experience immediately. We are trying several things to ensure we use objective and subjective data to provide the best possible experience.
  4. New feature delight: We had a power user that pushed us to deliver top tier features for her organization. She is now in the process of upgrading her account to an enterprise version. The list of new features is as follows:
    • Email notifications now come from the account name vs. [email protected]
    • A user is able to notify their client base about new events. However we used to notify everyone and only on event creation. Now, you can choose when you notify people and you have the choice of who you notify.
    • We now have a custom intake form. The intake form updates in the CRM Yottled provides.
    • Our CRM now provides a count of how many people are in the CRM.
    • The event management page has been redesigned so a user can see all of the value in one place. Several items have been removed and added to the dashboard.
    • The dashboard has been redesigned to elevate critical actions. Several other items have been removed/added to the dashboard.

Metrics and Baselines

Our most important goal…still…meetings booked. It drives everything in our product and is a leading indicator for everything else. If customers are getting booked meetings…they’re going to pay for the product, talk about the product, and keep coming back.

Meetings booked since we started tracking, evaluated weekly, axis removed for reasons. Shoot us a note to [email protected] if you’re interested in learning more.

What are we going to do in March?

As always, if you have advice for us, send us a note to [email protected] and we’d love to hear from you.

Come hang out with us during one of our weekly demos or product jams!

Best,

Trevor and Will