The Yottled Journal – January

If you’ve landed on this page and you’re a host, we can’t thank you enough for helping us achieve this.  It’s because of you that we will be successful.  If we can help you in anyway, if this is confusing, you have questions, or want us to learn something from you, Trevor’s email is [email protected] and Will’s email is (you guessed it) [email protected] 

What is this?

Will and I thought we would take the time to share what we’re doing from the business perspective.  What we’re learning each week, trying to do with our customers, and how we’re trying to make Yottled successful.

Who is likely to read this?

We would expect anyone in the tech industry to benefit from this blog.  It’s an update of what we’re trying.

Some context before reading further

Will and I are two people that want others to succeed. Our goal is to enable others to make money…and we want to make money too. We’re investing our own money and time to make this as delightful as possible. We have a small about of pre-seed money and we’re laser focused on retention, delighting our users, and making sure we’re simple and easy to use.

What has been done so far?

Check out our previous posts:

The high level things we want you to know right now:

What we did in January

The first thing we did was redefine our personas and total addressable market.  We’ve been slowly broadening to anyone – away from fitness and wellness.  Second, we redefined terms.  Classes are now called events.  Sessions are now called appointments.  Coaches are now called hosts.  Our goal is to delight anyone in need of an online or in person experience, not just fitness and wellness.

January had 3 primary objectives:

  1. Improve scale and usability: We spent almost the entire month delivering a brand new user experience/interface.  Why?  Because we had been blasting out features without any cohesive experience.  We needed to pause, reset, and understand how hosts wanted to navigate their events and appointments.   Hosts now have clear, concise workflows and actions to complete.  They are never left without an action to take.  It’s addictive.  We drive them to always be doing something and check on their progress.
  2. Focus on delight and ease of use: We hired a Host Success Manager that is an avid user of Yottled.  He hosts events almost every day.  Cris has become our canary in the coal mine, pointing out challenges for hosts and his clients.  In addition, he spends his days connecting with other hosts, understanding their needs and pain points.  We immediately fix and deliver usability updates to ensure hosts and clients can use the product.  This has become an obsession for Yottled.
  3. Reduce CAC: We’re a long way from our goal of a $0 CAC, but trending in the right direction.  We’re now offering $100 per referral as part of a drip campaign.  In addition, it’s also part of our in-app experience.  We’re also seeing continued evidence of social proof.  Hosts note they found us from friends or interactions with our product.

Metrics and Baselines

We have 1 metric that matters.  Meetings booked.  We know that our VC’s care about MRR…yes it’s important.  We’re starting to see our MRR go up.  All we care about is meetings booked.  What we’re seeing:

What are we going to do in February?

As always, if you have advice for us, send us a note to [email protected] and we’d love to hear from you.

Come hang out with us during one of our weekly demos or product jams!

Best,

Trevor and Will